Personvernerklæring

Last updated: July 24, 2026

Pawfectly operates this store and website, including all related information, content, and tools and all related features, products, and services, to offer you, the customer, a customized shopping experience (the "Services"). Pawfectly is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you use, visit, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between these Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or that could reasonably be linked to you or another person. Personal information does not include information that is anonymously collected, or that has been anonymized so it can no longer be used to identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information Including your name, address, billing address, shipping address, phone number, and email address.
• Financial information Including credit card, debit card, and account numbers, payment card information, account information, transaction information, payment method, payment confirmation, and other payment details.
• Account information Including your username, password, security questions, preferences, and settings.
• Transaction information Including items you view, put in your cart, add to your wishlist, purchase, return, or exchange, and your purchase history.
• Communications with us Including the information you include in communications with us, for example when you send us a customer support request.
• Device information Including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information Including information about how you interact with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers Including when we engage them to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our business partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us and which services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services We use your personal information to provide the Services to you, including to fulfill our contractual obligations to you, to process your payments, to fulfill your orders, to remember your preferences and the items you're interested in, to send you notifications about your account, to process purchases, returns, exchanges, and other transactions, to create, maintain, or otherwise manage your account, to arrange shipping, to enable returns and exchanges, to enable you to post reviews, and to create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services via the Services or other websites, including based on items you previously purchased or added to your cart, and other activity on the Services.
• Security and fraud prevention We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you We use your personal information to provide you with customer support, to respond to you, to deliver effective services to you, and to maintain our business relationship with you.
• Legal reasons We use your personal information to comply with applicable law or in connection with a legal process, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings or other types of legal claims or proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising with third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites. You can exercise this right to opt out of these uses here.
• When you direct us to disclose, ask us to disclose, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

Shopify hosts the Services and collects and processes personal information related to your access to and use of the Services in order to provide the Services and to improve and update them. Information you submit to the Services is transferred to and shared with Shopify and third parties, which may be located in countries other than your own, to provide the Services and improve and update them. To help protect, develop, and improve our business, we also use certain advanced Shopify features that use data and information originating from your interactions with our store, other merchants, and Shopify. In providing these advanced features, Shopify may use personal information obtained in connection with your interactions with our store, with other merchants, and with Shopify. In such circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise any rights you may have in relation to the use of your personal information for these purposes. For more information on how Shopify uses your personal information, and any rights you may have, please read Shopify's Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights related to your personal information here: link to Shopify's privacy policy.

Third-Party Websites and Links

The Services may contain links to other websites and other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms of use. We do not guarantee, and are not responsible for, the privacy or security of such other websites, including the accuracy, completeness, or reliability of information found on such websites. Information you share in public or semi-public forums, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation on the use of such information by us or by others. Our provision of such links does not mean that we endorse or support the content on such platforms or the owners or operators of such platforms, except as otherwise described in the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children in your jurisdiction who are under the age required to have authority to consent to the processing of their personal information. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that their information be deleted. As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" (as those terms are defined under applicable law) personal information about individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with applicable legal obligations, to resolve disputes, or in connection with any applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases, we may decline your request as permitted by law.

• Right to access/know You may have the right to request access to personal information that we hold about you.
• Right to delete You may have the right to request that we delete personal information we maintain about you.
• Right to correct You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of portability You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising Depending on where you live, you may have the right to direct us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined by applicable privacy laws. You can exercise the right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out for that browser or device for the account you use to visit our website, to the extent we are able to associate the browser or device with an account. Visit https://globalprivacycontrol.org/ for more information about Global Privacy Control. Aside from Global Privacy Control, we don't respond to any other "Do Not Track" signals that may be sent from your browser or device.
• Managing communication preferences We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you have opted out of receiving promotional emails, we may still send you other emails, like those about your account or orders that you have made.

If you are located in the UK or the EEA, you can exercise the following rights, subject to certain exceptions and limitations permitted by local law, in addition to the rights described above:

• Object to and restrict processing You may have the right to ask us to stop or restrict our processing of personal information.
• Withdraw consent Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, it will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful bases other than consent.

You may exercise any of these rights where indicated on the Services, or by contacting us using the contact information provided below. Visit https://privacy.shopify.com/en for more information on how Shopify uses your personal information, and any rights you may have, including any rights related to information Shopify processes.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before an authorized agent can make a request on your behalf, we require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection authorities here.

International Transfers

Please be aware that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the EEA or the UK, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant regulatory body for the UK, as adopted by applicable regulatory bodies or courts, unless we make such a transfer to a country that has otherwise been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date, and provide notice as required under applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@pawfectlyshop.store. For the purposes of applicable data protection laws, we are the data controller of your personal information.